Last updated: March 2026

This Privacy Policy explains how SerenAI Ltd collects, uses, stores, and protects your personal information across our website and related services.

By using our website or any SerenAI application, you agree to the practices described in this Privacy Policy.

Who We Are

This website and all SerenAI applications are owned and operated by SerenAI Ltd, registered in England and Wales (Company Number: 17072969), with a registered office in North London, United Kingdom.

If you have any questions about this Privacy Policy or how we handle your data, please contact us through our contact page.

Data Controller

The Data Controller responsible for your information is SerenAI Ltd. We determine the purposes and methods of processing any personal data collected through our website or applications.

Our Applications

SerenAI Ltd develops and publishes applications distributed through the Apple App Store. Each application has its own dedicated privacy policy page describing its specific data practices. Please refer to the individual app privacy policy for the app you are using.

Website Data

When you use our website (serenai.co.uk) we may collect:

  • Contact information – such as your name and email address when you submit our contact form.
  • Technical data – including your IP address, browser type, and device information, collected automatically for analytics and security.
  • Usage data – such as the pages you visit and how you interact with our website.

Legal Basis for Processing Data

We process your personal data under the following legal bases as defined by the UK GDPR:

  • Consent – when you voluntarily submit your information (e.g. via our contact form).
  • Contractual necessity – when data is required to provide app functionality or to support you as a user.
  • Legal obligation – when we are required to retain information for tax, record-keeping, or legal purposes.
  • Legitimate interest – for improving user experience, website security, and service reliability.

How We Use Your Data

We use your information for the following purposes:

  • To respond to contact form enquiries or feedback.
  • To provide customer and technical support.
  • To improve our website and app performance.
  • To process App Store subscriptions via Apple.
  • To comply with UK legal and regulatory obligations.
  • To ensure security and prevent spam or abuse.

Who We Share Your Data With

We do not sell, rent, or trade your personal information. We may share limited data with trusted third-party services strictly for operational purposes, such as our web hosting provider, email service providers, and Apple Inc. in connection with App Store subscription billing. All third-party services we use comply with UK GDPR.

Third-Party Services

Apple App Store and StoreKit

Subscription and in-app purchase payments are processed entirely by Apple via the App Store. We never receive or handle your payment card details. Apple’s privacy policy applies: https://www.apple.com/legal/privacy/

Email (Mail app)

Where our apps allow you to send files or exports by email, this is handled entirely by your device’s own Mail app. SerenAI Ltd does not have access to your email account or credentials.

Cookies

Our website uses cookies to enhance functionality and security. If you leave a comment on our site, you may choose to save your name, email, and website in cookies for convenience. These cookies last for one year. You can disable cookies in your browser settings, though doing so may affect website functionality. For full details, see our Cookie Policy.

Embedded Content from Other Websites

Pages on this site may include embedded content (e.g. videos, images, or articles). Embedded content from other websites behaves exactly as if you had visited that website directly and may collect data about you or use cookies.

Data Storage and Security

In our apps: all data you enter is stored locally on your device. We do not operate any servers that store your personal app data.

On our website: all website data is stored on secure UK or EU servers protected by firewalls and SSL encryption (HTTPS). Access is restricted to authorised personnel only.

In the event of a data breach in which any user data is compromised, we will notify affected users without undue delay, in accordance with applicable law (including UK GDPR).

How Long We Retain Your Data

Contact form submissions are stored for up to 12 months. Analytics and log data are retained for up to 90 days. In-app data remains on your device for as long as the app is installed. You can permanently delete all app data at any time via the app’s settings, or by uninstalling the app.

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

  • The right to access the personal data we hold about you.
  • The right to correct inaccurate or incomplete data.
  • The right to request deletion of your data (“right to be forgotten”).
  • The right to restrict processing or object to data use in certain circumstances.
  • The right to request a copy of your data in a portable format.

In our apps, you have direct and immediate control — you can view, edit, and delete any record at any time. To exercise your rights in relation to our website or other data, please contact us through our contact page. We will respond within 30 days as required by law.

International Data Transfers

We store and process website data within the United Kingdom or European Union. Because all app data is stored locally on your device, no cross-border transfers to our servers take place in relation to your in-app data. If website data is ever transferred outside the UK or EU, we ensure appropriate safeguards such as Standard Contractual Clauses (SCCs) are in place.

Children’s Privacy

SerenAI Ltd applications and websites are not designed for children under 13. We do not knowingly collect personal information from minors. If you believe a child has provided data to us, please contact us immediately through our contact page and we will take appropriate steps to remove it.

Policy Updates

We may update this Privacy Policy periodically to reflect legal changes, new applications, or improvements to our services. Any updates will be posted on this page with a revised “Last updated” date. Continued use of our apps or website after changes are posted constitutes your acceptance of the updated policy.

Contact for Data Requests

For privacy or data protection enquiries, please reach us via our contact page.

Website: https://serenai.co.uk

We do not display our email address publicly to reduce spam. Alternatively, you can write to us at our registered business address in North London, UK.

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