Last updated: May 2026
This Privacy Policy explains how SerenAI Ltd collects, uses, stores, and protects your personal information when you use our website (serenai.co.uk).
By using this website, you agree to the practices described in this Privacy Policy.
Who We Are
This website is owned and operated by SerenAI Ltd, registered in England and Wales (Company Number: 17072969), with a registered office in North London, United Kingdom.
If you have any questions about this Privacy Policy or how we handle your data, please contact us through our contact page.
Data Controller
The Data Controller responsible for your information is SerenAI Ltd. We determine the purposes and methods of processing any personal data collected through this website.
What Data We Collect
When you use our website we may collect:
- Contact information — such as your name, email address, telephone number, and business details when you contact us through our website.
- Technical data — including your IP address, browser type, operating system, and device information for analytics and security purposes.
- Usage data — such as pages visited, time spent on pages, and how you interact with our website.
How We Use Your Data
We use your information for the following purposes:
- To respond to enquiries submitted through our contact forms.
- To provide customer support and business communications.
- To improve our website performance, usability, and security.
- To monitor website traffic and prevent spam, abuse, or malicious activity.
- To comply with legal and regulatory obligations.
Legal Basis for Processing Data
We process personal data under the following legal bases as defined by the UK GDPR:
- Consent — when you voluntarily submit information through our website.
- Legitimate interest — for website security, analytics, and improving our services.
- Legal obligation — where we are required to retain or disclose information under applicable law.
Cookies
Our website may use cookies to improve functionality, performance, and security. Cookies are small text files stored on your device by your web browser.
You can control or disable cookies through your browser settings. However, disabling cookies may affect certain website functionality.
For more information, please see our Cookie Policy.
Embedded Content
Pages on this website may include embedded content such as videos, images, maps, or articles from third-party websites. Embedded content behaves in the same way as if you visited the third-party website directly.
These third-party websites may collect data about you, use cookies, or monitor your interaction with their content.
Who We Share Your Data With
We do not sell, rent, or trade your personal information.
We may share limited data with trusted third-party service providers strictly where necessary for operating this website, including:
- Web hosting providers.
- Website security and anti-spam services.
- Analytics providers used to improve website performance and reliability.
All third-party providers are expected to maintain appropriate security and data protection standards.
Data Storage and Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction.
Website data is stored on secure servers protected by firewalls, access controls, and SSL encryption (HTTPS).
While we take security seriously, no method of transmission or storage over the internet can be guaranteed to be 100% secure.
How Long We Retain Your Data
- Contact form submissions may be retained for up to 12 months.
- Server logs and security records may be retained for up to 90 days.
- Comments submitted on the website may be retained indefinitely for moderation and spam prevention purposes.
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have rights including:
- The right to access personal data we hold about you.
- The right to request correction of inaccurate data.
- The right to request deletion of your data.
- The right to object to or restrict certain processing activities.
- The right to request a copy of your data in a portable format.
To exercise your rights, please contact us through our contact page. We will respond within the timeframes required by law.
International Data Transfers
We aim to store and process data within the United Kingdom or European Economic Area (EEA). If any data is transferred outside these regions, appropriate safeguards will be implemented in accordance with UK GDPR requirements.
Children’s Privacy
This website is intended for business and general informational use and is not directed at children under 13 years of age. We do not knowingly collect personal information from children.
Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the matter.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.
Website: https://ico.org.uk/
Policy Updates
We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Updates will be published on this page with a revised “Last updated” date.
Contact Us
If you have any questions regarding this Privacy Policy or your personal data, please contact us through our contact page.
Alternatively, you may write to us at our registered business address in North London, United Kingdom.
Summary
We respect your privacy and are committed to protecting your personal information. SerenAI Ltd collects only the information necessary to operate and improve this website while complying with the UK GDPR and the Data Protection Act 2018.